Along the highways and on the streets, there are always many colorful advertisements on billboards. The name “billboard” comes from the English word Billboard. To correctly use billboard and talk to the makers of advertising “as equals” need to have some information that will better understand the representatives of the industry and more accurately formulate the ideas and requirements for the terms of reference. Fastest payout online casinos in NZ are here.

Speak correctly

So, what’s the right word: billboard or bigboard? The correct name is billboard, and “bigboard” comes from the name of the company “Big Board”, which influenced the spread of this type of advertising. Just as, some time ago, copiers were commonly referred to as photocopiers, by the name of the company most common in our country at the end of the 20th century. Therefore, the use of the word “bigboard” in relation to the billboard will not be correct, and in business negotiations, it is better not to use this word.

History of large ads

The word reveals the history of billboards: “Bill” translates to “ad” and “board” to “board”. Billboards date back to the ancient world, when merchants or visiting circus performers placed large advertisements on boards in the streets. In the modern world, the idea spread in the 1920s in the United States.

In the 21st century, they have become popular – used not only for commerce, but also for private purposes: to congratulate loved ones, social advertising or sending important messages.

How to choose the right place

Bright and picturesque billboards are placed along roads and streets with a saturated traffic flow, on roofs, and walls of buildings. It seems that they are located haphazardly, but it is not so. From the choice of location billboard, will depend on the result and effectiveness of the advertising campaign. Considering the location, guided by the tasks entrusted to the billboard, aimed at the selected social group or target audience. From the right decision depends on the final result of the advertising campaign – whether people will remember it, will be interested and reach you customers, viewers or the electorate (depending on your goals). Very effective is the location of the billboard in places where a lot of people pass and there is a constant flow of traffic. Then these billboards are seen daily by people in different social groups. Here it is important to understand who is the target audience, and for which social group is designed advertising. Beneficial will be the decision to place the billboard in front of traffic lights, turns, crosswalks, near gas stations, parking lots and in places of constant traffic jams. Better placed near the store, concert hall or the advertised company. To attract the attention of pedestrians, use billboards that are near the sidewalks – where people move more slowly and notice more information.

Effective work two-way billboards – they attract the attention of passing cars and people walking on the opposite sides. Placement of advertising billboard For the installation of the structure, a permit is required and a tax is charged for its installation; Must be clearly visible and not blocked by buildings, trees or heavy vehicles;

Must make an eye-catching but not overloaded with information – the image is remembered faster than the text; Drivers and passengers of vehicles enough time to highlight and remember the information on a particular billboard, so before you place ads on such boards, think it through to the smallest detail. It should not contain too much text and advertising slogan should be easy to understand and remember. Billboard with lots of text, you can place near crosswalks. There are lower speed and people and cars. Be sure to pay attention to the illumination of the billboard at night – good lighting enhances the impression and creates a positive image of the company.

What kind of advertising is needed for a billboard

Ways to use: Image advertising (artists, politicians); Brand awareness; Direction of company or store contacts; Social advertising; Spreading of important information; Congratulations on special occasions or declarations of love. The last point has been increasingly used by individuals for personal rather than commercial purposes. 5$ minimum deposit casinos are here.

In a major advertising campaign, along with other types of advertising, uses a large number of billboards in places where the target audience. Or may apply only one billboard. Types and Classification Billboard is a huge frame, upholstered with metal sheets or plywood. Such construction is fastened on its own support. Types: Static – the usual design on one or more sides; Dynamic – on them the images periodically change each other. This includes prismboards or prismatrons. Information field of such construction are three-sided equilateral prisms.