A poster is a large-format product that contains advertising information. A bright and large poster is noticeable from afar, which allows attracting the attention of potential customers and getting acquainted with the content of the poster to the maximum number of people.

The functions of posters and billboards are similar, and the following types of these printed products can be distinguished:

• Theater posters and billboards. While theaters used to be able to afford their own printing of posters, not really going into the advertising side of this process, today only a bright and properly printed poster is able to attract an audience. When there is fierce competition between theaters, not the least role begins to play and style poster, because each theater has its own unique style.

• Promotional posters. Can advertise or just a product and service, or a specific event (party, concert), can be in the form of illustrations with graphics and photography or in a text version. Our company will produce the poster according to the client’s layout, make up a competent design and come up with an excellent slogan.

• Campaign posters. Relevant to election campaigns, protests, used for propaganda or calling for something. Usually mailed, put in mailboxes and posted in crowded places. There are several types of posters for political campaigning: informational (provides information about a campaign or changes to a campaign program), presentational (contains basic information about a campaigner and serves to introduce them) and candidate portraits (helps to recognize a politician).

• Movie billboards. The budget of any film, in addition to the necessary costs of the filmmaking process, also includes advertising costs. Among them are funds earmarked for the printing of film billboards. If not all, then it depends on how attractive, eye-catching and of high quality will be the poster. Designers must catch the basic style of the film, its atmosphere and mood, to translate it all on paper. In this case, the billboard will be an excellent assistant for television advertising.

• Music billboards. Such billboards are usually printed before concerts and performances of professional artists, musicians or musical groups. By the way, for world tours are used not only billboards, but also other souvenir products – T-shirts, caps, key chains with the symbolism of the musical group or its members.

• Sports posters. Sports lovers and fans always pay attention to posters and billboards, which inform about the upcoming competitions, matches and the Olympics. Such printed products depict famous hockey players, soccer players, basketball players and other stars in the world of sports, or simply provide brief information about the event and its conduct.

• Social posters. Like the agitation ones, they contain an appeal or propaganda, but a slightly different plan – they talk about patriotism, care for loved ones, touching on societal issues and current topics of concern to many people. In principle, all types of posters can be classified as social, since all involve society to some degree.

• Educational and instructional posters. With these posters and visual aids can be simply and clearly explain the difficult scientific information, place on the poster complex schemes and tables or instructions to anything. Used in education and science, in teaching students or schoolchildren, during workshops, trainings and conferences.

Posters and billboards are different from each other. Posters are reusable, so they have higher quality paper and printing (paper density 170g/m or 115g/m), while billboards are single-use products of lower cost and are printed on offset paper (density 80g/m). From the postpress processing usually only matt or glossy lamination is used, which increases the durability of products and makes their appearance even more attractive.

Posters and billboards have been relevant for a very long time, despite the emergence of many different other methods of information. Posters and billboards are advertising products for mass companies and informational support for existing products and products.